used their “viral video” site to post the most horrific and accurate video I’ve seen of what happened; it’s all over TV this morning. The last thing I tweeted before I heard about the explosions in Boston was a link to “Photos from the MTV Music Awards photo booth.” I feel a little silly.But at least now because of innovative startup companies and new social media creations, I have the ability to look a little silly in hindsight.And what we’ve found in cities across the country – Washington DC, Chicago, Los Angeles – is that people in the geek community share photos from the events enthusiastically, on Twitter, Foursquare, Facebook, and Instagram. They become Facebook profile photos, sometimes for months and even years.Don’t misunderstand my earlier comments about traditional PR metrics – We love mainstream media stories.I replied that people always reach out to each other in a crisis no matter what; it’s human nature. Technology played a big role in telling the story of the Boston Marathon bombing.
I found out about the terrorist attacks from a professor on the elevator on the way up to my laboratory.That’s not a hard-and-fast rule or anything, but it’s a good enough approximation to be an eye-opener.You see, most large corporations think that talking about themselves and measuring how many hits a corporate blog post received or how many media outlets regurgitate the headline with a modicum of opinion attached is equivalent to “landing the message.” Sometimes it is, but in many cases it’s easy to overestimate its value.We produce a true fashion show, featuring high-end designers from Bloomingdale’s clothing racks, and we charge for tickets.But there are no professional models in our show; everyone on the catwalk is a “geek” representing big tech companies, hot new startups, government agencies, academic institutions, and more. Fw-300 #ya-qn-sort h2 /* Breadcrumb */ #ya-question-breadcrumb #ya-question-breadcrumb i #ya-question-breadcrumb a #bc .ya-q-full-text, .ya-q-text #ya-question-detail h1 html[lang="zh-Hant-TW"] .ya-q-full-text, html[lang="zh-Hant-TW"] .ya-q-text, html[lang="zh-Hant-HK"] .ya-q-full-text, html[lang="zh-Hant-HK"] .ya-q-text html[lang="zh-Hant-TW"] #ya-question-detail h1, html[lang="zh-Hant-HK"] #ya-question-detail h1 #Stencil . Bdend-1g /* Trending Now */ /* Center Rail */ #ya-center-rail .profile-banner-default .ya-ba-title #Stencil . Bgc-lgr #ya-best-answer, #ya-qpage-msg, #ya-question-detail, li.ya-other-answer .tupwrap .comment-text /* Right Rail */ #Stencil . Bxsh-003-prpl #yai-q-answer, #ya-trending, #ya-related-questions h2. Fw-300 .qstn-title #ya-trending-questions-show-more, #ya-related-questions-show-more #ya-trending-questions-more, #ya-related-questions-more /* DMROS */ .During 9/11, there were no apps, no social media, no mobile communications, nothing really that enabled regular people to take photos of something and share them in anything close to real time.Yesterday, I was on a conference call around 3pm EST and I got a text from a family member in Boston.I hadn’t watched TV that morning before heading to school.And remember, I was on the west coast, so at that time I was a couple hours behind the story.