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1909--Automobile race pioneer Barney Oldfield endorses Pepsi-Cola in newspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race." 1910--The first Pepsi-Cola bottlers' convention is held in New Bern, North Carolina.

1920--Pepsi theme line speaks to the consumer with "Drink Pepsi-Cola, it will satisfy you." 1923--Pepsi-Cola Company is declared bankrupt and its assets are sold to a North Carolina concern, Craven Holding Corporation, for ,000. Megargel, a Wall Street broker, buys the Pepsi trademark, business and good will from Craven Holding Corporation for ,000, forming the Pepsi-Cola Corporation. District Court for Eastern District Virginia declares the National Pepsi-Cola Company bankrupt, the second bankruptcy in Pepsi-Cola history.

1990--American Music Award and Grammy winner rap artist Young MC writes and performs songs exclusively for national radio ads for Pepsi.

Ray Charles joins the Pepsi family by endorsing Diet Pepsi.

1965--Expansion outside the soft drink industry begins.

Frito-Lay of Dallas, Texas, and Pepsi-Cola merge, forming Pepsi Co, Inc.

Military 12-ounce cans are such a success that full-scale commercial distribution begins. Television ads introduce the new theme line, "Hello, Sunshine, Hello Mountain Dew." 1976--Pepsi becomes the single largest soft drink brand sold in American supermarkets. " and a classic commercial, "Puppies," becomes one of America's best-loved ads.

Mountain Dew launches its first campaign, "Yahoo Mountain Dew... As people get back to basics, Pepsi is there as one of the simple things in life. 1980--Pepsi becomes number one in sales in the take home market.

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The development marks the first time recycled plastic is used in direct contact with food in packaging.1964--Diet Pepsi, America's first national diet soft drink, debuts.Pepsi-Cola acquires Mountain Dew from the Tip Corporation.Pepsi Challenge activity has penetrated 75% of the U. 1984--Pepsi advertising takes a dramatic turn as Pepsi becomes "the choice of a New Generation." Lemon Lime Slice, the first major soft drink with real fruit juice, is introduced, creating a new soft drink category, "juice added." In subsequent line of extensions, Mandarin Orange Slice goes on to become the number one orange soft drink in the U. Diet Pepsi is reformulated with Nutra Sweet (aspertame) brand sweetener. 1987--Pepsi-Cola President Roger Enrico is named President/CEO of Pepsi Co Worldwide Beverages.1985--After responding to years of decline, Coke loses to Pepsi in preference tests by reformulating. Pepsi-Cola World Headquarters moves from Purchase to Somers, New York.1935--Guth moves the entire Pepsi-Cola operation to Long Island City, New York, and sets up national territorial boundries for the Pepsi bottler franchise system. In support of the war effort, Pepsi's bottle crown colors change to red, white, and blue. Pepsi receives its new logo, which incorporates the "bottle cap" look. 1953--"The Light Refreshment" campaign capitalizes on a change in the product's formula that reduces caloric content. 1963--After climbing the Pepsi ladder from fountain syrup salesman, Donald M. Pepsi-Cola continues to lead the soft drink industry in packaging innovations, when the 12-ounce bottle gives way to the 16-ounce size.1943--Pepsi's theme line becomes "Bigger Drink, Better Taste." 1948--Corporate headquarters moves from Long Island City, New York, to midtown Manhattan. 1955--Herbert Barnet is named President of Pepsi-Cola. Twelve-ounce Pepsi cans are first introduced to the military to transport soft drinks all over the world.The cost savings proves irresistible to Depression-worn Americans and sales skyrocket nationally. 1940--Pepsi-Cola Company makes advertising history with "Nickel, Nickel," the first advertising jingle ever broadcast nationwide on radio. 1960--Young adults become the target consumers and Pepsi's advertising keeps pace with "Now it's Pepsi, for those who think young." 1962--Pepsi receives its new logo, the sixth in Pepsi history.Caleb Bradham, the founder of Pepsi-Cola and "Brad's Drink," dies at 66 (May 27th, 1867-February 19th, 1934). 1941--The New York Stock Exchange trades Pepsi's stock for the first time. Steele's wife, Hollywood movie star Joan Crawford, is instrumental in promoting the company's product line. The 'serrated' bottle cap logo debuts, accompanying the brand's groundbreaking "Pepsi Generation" ad campaign.The modified script logo is created with the slogan, "The Original Pure Food Drink." There are 15 U. 1907--Pepsi-Cola Company continues to expand; the company's bottling network grows to 40 franchises. 1908--Pepsi-Cola becomes one of the first companies to modernize delivery from horse drawn carts to motor vehicles.Pepsi-Cola sells more than 100,000 gallons of syrup. Two hundred fifty bottlers in 24 states are under contract to make and sell Pepsi-Cola.


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